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In
deference to the esteemed folks at Hormel whose original meat
product may be "crazy tasty", the electronic version
can be anything from annoying, to insulting, to downright destructive
to the delivery systems it is sent over. Originally, it was
the ISP community that began the campaign to stop spam and have
the public believe that it was evil, not because of the invasion
of your privacy, but because the computers that delivered mail
in the late nineties were not made to handle the shotgun blast
of traffic that was sent over them. For instance, if someone
spammed out a message to a list of one million people and ten
percent of those email addresses were bad, a mail server sends
out a notice to the ISP and to the sender that the email did
not make it. It sends out 100,000 of those in this case. A mail
server will generally try to deliver this message about five
times as the receiving mail server could be unreachable for
one reason or another, so that number gets raised to 500,000.
Now, in general, the sender of the spam does not want to be
reached at the sending address they used so the error message
sent to the sender also bounces back to your ISP. Now we are
up to 1,000,000 error messages that not only tie up processor
and memory on the mail system, but all these bounced messages
are stored on the mail system's hard drive array in the form
of log files.
In
the early days of the Internet, mail servers were not as robust
and redundant as they are today (depending on the size and budget
of your ISP, their capabilities may still be questionable) so
these "spam attacks" would not only slow systems down,
but had a tendency to literally burn up the system. Again depending
on the ISPs capabilities, hardware budget and ability to quickly
get more pieces to put Humpty Dumpty back on his wall, along
with all the settings that were lost when a catastrophic failure
of this magnitude occurred, it could take days or even weeks
to get everyone's email back up and running and yes, all messages
on the old server were generally lost forever.
Today,
most ISPs have redundant systems, multiple computers that serve
different functions, back up protocols and recovery scenarios
in the event of a system failure, but those systems are still
far from perfect. That, plus the reality that spam has increased
exponentially, results in the fact that the hardest part of
being an ISP is keeping email running properly. Take, for instance
the example above where one million emails were sent. Now consider
that today that number can be closer to one hundred million.
Sending an email is free. The cost of your ISP service is greatly
increased due to all the redundant hardware, the shortened life
of these systems due to the abusive spam sent and received and
the cost of the people with the technical abilities to maintain,
find, block and delete intrusive spam that floods our networks.
Virus'
are a piece of cake compared to this. At least a virus is overt
and any ISP worth his salt filters them on their end so a majority
of virus' are caught before you get them and before they infect
the ISP's systems. Spam mail looks like anyone else's email,
so often, until the ISP is flooded with ten times more copies
of a particular email than they have clients, they don't realize
that it is spam. Then, reminiscent of cleaning up a radioactive
spill, the ISP's support staff stops working on other new and
unique offerings and spends hours deleting these messages out
of their systems so real mail can get through. How does this
affect you? Services slow to a crawl and often require the shutting
down of a system to complete needed maintenance. Clients leave
for other ISPs because they feel their ISP, the one who sustained
the attack, is unreliable and people have no tolerance these
days for an ISP that does not give immediate response. The client
calls technical support because of the issue and can not get
through because tens of thousands, hundreds of thousands or
perhaps millions of people, all seemingly with the patience
of a hungry lion in a cattle corral, are also calling in to
find out when the mail will be back up and are shocked that,
at 2AM, for their account which generally costs less per month
than what they paid Denny's for a Grand Slam breakfast, their
ISP does not have the staff on site to take their call. The
ISP loses money paying overtime to bring in staff to try to
answer most of the calls, they lose money paying overtime to
staff that has to be called in to fix the problem and they lose
money because of people leaving them and demanding refunds due
to the ISPs "incompetence". Don't get me wrong, you
have a right to be angry. You paid for a service and deserve
to have it there when you need it, but direct your anger where
it belongs; at the spammer.
ISPs
are getting better at detecting patterns and blocking these
"spam attacks". Yes, attacks, let's call them what
they are. It is not something as innocuous as "unsolicited
email" and perhaps I am being politically incorrect in
labeling this an attack but it is electronic terrorism, plain
and simple. An unmarked truck with a massive payload is dropped
on your ISPs systems and there is very little recourse to be
taken against the offending party. Most of these attacks originate
out of the country and their sender is untraceable. Blocking
one entry point only forces the offending party to locate another
one and there are millions of potential sending points. We do
what we can but it is often not enough.
What
is the solution? I do not have the answer. Stricter punishments
to those caught spamming would be a good start but catching
the offending party is generally difficult and often impossible.
More redundant systems and more creative code on the computers
to detect inbound spam helps but it just serves to make the
attackers better at what they do. They say if you put a bell
around a cat's neck, it just makes him a better hunter. Same
thing applies here. At this point you are probably saying to
yourself, "I guess I will be a victim of this type of electronic
terrorism and there is nothing I can do about it". Well,
there is a short term solution and that is redundancy on your
part. Don't depend on one ISP for email. We do our best, but
if you have read this far you know what we are up against and
you know we have no rock solid solution to the problem. Have
a fallback email address that you can use in case of emergency.
Have important documents delivered to both addresses, have the
sending party follow up with a phone call to make sure you received
the message or call them to find out when it was sent. Inconvenient?
Yes. But in this day and age, people you deal with should understand
and should be willing to tolerate this.
Unfortunately,
there is no light at the end of the tunnel. Greater restrictions
and penalties probably will not stop it. Charging for email
would but that undermines the spirit in which the Internet was
founded and I would never support that option. So we continue
this game of cat and mouse and hope that we can stay one step
ahead of the spammers and hope that you, our valued clients,
understanding the dilemma, will support us with your tolerance.
The goal of any ISP is 100% uptime. Under normal circumstances
with all the various networking, hardware and routing that goes
on, this is challenging but doable. With the added threat of
electronic abuse we will all fall. We will, however, get back
up, brush ourselves off and carry on. Hopefully you will be
there to support us as we do all we can to support you.
(We
welcome your comments on our CEO's opinion on spam. Please direct
them to ceo@ixpres.com.)
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